How To Select Photos for Your Website

Monthly Archives: December 2017

How To Select Photos for Your Website

One of my first assignments at Clockwork Design Group was to select potential photographs for a client’s redesigned website. At the beginning of the day I was energized and enthusiastic. By days end I was blurry eyed and full of questions. Exactly how do I illustrate a page for nonprofits and religious organizations when the customer requests no faces? How do I show an image of waste services that represents the industry but isn’t unappealing?

Since then I have a new appreciation for the imagery I see on websites I visit. And now, I know the effort that goes into those selections. Here are some words of wisdom from the staff at Clockwork that I have compiled to help you choose your images successfully:

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Celebrating A New Look for PSRB

Congratulations to our client, Plews Shadley Racher & Braun (PSRB), on their new website! PSRB is an Indiana-based law firm with deep experience across the Midwest. Read more about the new website design Clockwork created for the firm.

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Why You Need to Add SSL to Your Website, Now.

SSL, or “Secure Sockets Layer,” was not something that most professional service firms needed to worry about having on their website. Until now. Google is changing the rules and soon, it will be crucial that any website with even the most basic form be SSL secure. Here’s what you need to know.

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How to Design Effective Ads for Professional Service Firms

In the endless sea of advertising, it can be hard to stand out from the crowd. In this post, we’re going to talk about some best practices for designing ads for professional service firms that are both eye-catching and successful. Although the examples included are for ads in printed publications, the principles apply to digital mediums as well. Without further ado, here are a few tips for making your ads more effective.

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Mike’s Technical Tip: Beginner’s Guide to Puppet Warp

Adobe recently released Creative Cloud 2018, and among the several new features added to this suite of apps is one I’d like to highlight first: “Puppet Warp” in the new version of Illustrator. Puppet Warp is both fun and a big time-saver, as it allows you to make shape changes to your illustration in just a few seconds, where it used to be a laborious, time-consuming affair.

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