Did You Miss Any? Our Most-Read Articles of 2017

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Did You Miss Any? Our Most-Read Articles of 2017

 

It’s that time of year, a time for looking back at 2017 and looking forward to a fresh start in 2018. Our most popular posts covered a variety of topics; everything from proposal design to pairing fonts. Did you miss any? In case you did here are our top 5 most popular articles from 2017.

 

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How to Design Effective Ads for Professional Service Firms

In the endless sea of advertising, it can be hard to stand out from the crowd. In this post, we’re going to talk about some best practices for designing ads for professional service firms that are both eye-catching and successful. Although the examples included are for ads in printed publications, the principles apply to digital mediums as well. Without further ado, here are a few tips for making your ads more effective.

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Bio Page Best Practices for Professional Service Firms

Marketing professional service firms entails unique challenges and skills. Your people are your product, so it’s imperative that you showcase them in a way that is easy to understand yet still displays all their qualifications. It’s important to utilize modern web technology and best practices to create bio pages that truly highlight your teams’ skills and expertise. Read on to learn more.

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What’s the difference: Desktop vs. Web Fonts?

As graphic designers, fonts are very important to the work we do. In years past, designers like myself were extremely limited as to the fonts we could use for website design. But now, “web fonts” are readily available. But web fonts are different from desktop fonts in several ways. Keep reading to learn just how they’re different.

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Design Lesson: Best Practices in Website Navigation

Every single one of us has been there — you go to a website looking for a specific piece of information, and as you navigate the site, you lose your way. Many people start to feel frustrated, give up and just search Google instead. It’s a completely natural response to bad navigation. How do we fix this phenomenon? Keep reading to learn a few tips and tricks for designing intuitive navigation for information-heavy websites.
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