The recently launched Tighe & Bond website is vibrant and professional, just like the firm. Tighe & Bond is recognized as one of the best civil engineering firms to work for in the nation by the Zweig Group.
The homepage slider uses fluid (full-width) photos, many of which feature actual employees at work in the office or in the field. Clockwork directed the photo shoot to capture a library of images that are used throughout the site. The brand messaging, “Our creativity makes it possible. Our experience makes it practical.” is complemented by the concise yet engaging text immediately below.
The advanced search tool lets users filter results by category. Further down the homepage, there is an automatic pull of the three latest news posts. The project spotlight and employee spotlights are randomly drawn from the database. A row of graphic icons each link to the respective main service page. At the footer of every page, we list office locations, links to top tweets, and encourage visitors to join the firm’s email list.
Rather than having a separate portfolio section, we guide visitors to projects based on their interests. Under the main “What We Do” tab, users can sort by Markets or Services. On each of these pages, related projects and employees are featured, encouraging visitors to click to keep exploring.
Similarly, every individual project page not only offers information about the project but shows thumbnail links to related projects as well as a photo slider linking to project leaders’ bios.
Throughout the site, we encourage visitors to interact. On many pages, we include a “Let’s Talk” quick form in the right sidebar, to make it easy for users to request someone contact them, and the firm to capture contact information.
Tighe & Bond puts its people first, as the Our People section of the website reflects. Visitors can search by keyword or filter by service or market. Each bio page includes a personal quotation in addition to easy links to email, phone, etc. In the Careers section, a photo slider at the bottom of most pages links to testimonials of current employees. The Current Opportunities tab links to the firm’s external recruiting software that is styled to maintain a consistent look and feel.
The News & Events section allows users to easily sort and filter the firm’s robust content. Tighe & Bond offers regular classes to engineers and others in the industry. The Conference Center section lets visitors learn about, register and pay for upcoming regulatory seminars and training.
As Tighe & Bond’s President & CEO, Dave Pinsky, stated: “Committed to being trusted advisors who provide tailored solutions, we wanted our new website to reflect this same philosophy. So, we set about designing our website with a focus on the benefit to our clients and website visitors. We also wanted to bring elements of our core business into greater focus and create a fresh design and easier to navigate website.”
We are delighted to have helped Tighe & Bond meet their website goals!