On July 25th, Clockwork celebrated 25 years of marketing and branding services! In honor of this milestone, we had a small team lunch.
Where did the name Clockwork come from?
The company name was inspired by Waltham, Massachusetts, the intended and now current office location. Waltham is nicknamed “Watch City” for its century-long association with the watch industry. The Waltham Watch Company opened its Waltham factory in 1854 and put Waltham on the map internationally by pioneering the manufacture of interchangeable watch parts, which increased productivity, affordability, and accuracy.
What does the name Clockwork mean to you today?
The word “clockwork” inspires how we work. We take project management extremely seriously. Clockwork assumes a very “hands-on” approach to the management of all projects. We coordinate and oversee all phases to keep projects on budget and on schedule, “like clockwork.” We also live and breathe a sincere dedication to responsiveness. Mike is so responsive, he might be part robot.