Project Spotlight

New Website & Brand for a Boston-Based RIA

Northeast On All Devices

Congratulations to Northeast Investment Management on their new website and brand message! Northeast Investment Management, Inc. is a Registered Investment Adviser (RIA) based in Boston and serving clients in New England and beyond for over 60 years.

Northeast All Devices

The new homepage brand messaging reflects Northeast’s highly personal approach and speaks directly to their target audience. The headline, “The True Measure of Wealth,” is paired with photos representative of clients during important moments in life, refocusing on real rewards rather than dollars and cents. Subtle “ruler” lines are used as a branding element to reinforce the “true measure” headline. The cranberry color was introduced to the palette to add a feeling of warmth.

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