Marketing & Branding Advice, Project Spotlight

How to Announce a New Website

Kid With Megaphone

A new website or a new brand should always be celebrated and announced! Websites and rebranding are major marketing initiatives and you want them to be seen. Clients and contacts often respond to these announcements with their congratulations, which can provide a positive touchpoint. It is most common to send out an announcement via email and on social media. However, some firms still send printed announcements to key clients and referral sources. Check out a few examples of different types of announcements we’ve created for our clients, below:

Simple Announcement

An attractive graphic is a great way to spruce up your email and social media announcements.


Critchfield shared this simple announcement graphic via email and social media in January of 2021 to announce its new logo, website, and brand standards. We also created a coordinating announcement graphic for Instagram’s vertical stories.
Critchfield Announcement GraphicCritchfield Branded Announcement Story


Brown McGarry Nimeroff

Brown McGarry Nimeroff’s new website launch also coincided with the new year. They embedded this graphic into a Constant Contact email blast and linked it to the new website.

BMN Announcement


Pare Corporation

The Pare announcement uses graphic elements from the website for a professional, branded graphic. They shared the announcement with their email list and on social media.

Pare Announcement

Currier Ryan

Below is Currier Ryan’s announcement email with the embedded graphic that could also be shared directly on social media. The firm announced its new name, logo, and website.

Currier Emma Announcement

Printed Announcement

Sanborn Head

The printed card was mailed to key clients and contacts and announced the new website and the refreshed brand. We also created a coordinating email announcement for their larger contact list.

Sanborn Head Announcement Card2

Nitsch Engineering

Nitsch distributed a direct mailer with the dual purpose of announcing their new office location and the new website.

Nitsch Web Move Mailer

Animated Announcements

Video announcements are a fun and engaging way to share an announcement via email and on social media. The examples below are of firms that announced completely new looks, including new logos with a shortened firm name.


Sullivan Announcement Ecard


Bowditch Announcement Ecard


Obermayer Announcement Ecard


Edelstein Announcement Ecard


Don’t miss an opportunity to reach out to clients and prospects and promote your firm when you launch a new site or rebrand!

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