A new website or a new brand should always be celebrated and announced! Websites and rebranding are major marketing initiatives and you want them to be seen. Clients and contacts often respond to these announcements with their congratulations, which can provide a positive touchpoint. It is most common to send out an announcement via email and on social media. However, some firms still send printed announcements to key clients and referral sources. Check out a few examples of different types of announcements we’ve created for our clients, below:
An attractive graphic is a great way to spruce up your email and social media announcements.
Brown McGarry Nimeroff
Brown McGarry Nimeroff’s new website launch also coincided with the new year. They embedded this graphic into a Constant Contact email blast and linked it to the new website.
The Pare announcement uses graphic elements from the website for a professional, branded graphic. They shared the announcement with their email list and on social media.
Below is Currier Ryan’s announcement email with the embedded graphic that could also be shared directly on social media. The firm announced its new name, logo, and website.
The printed card was mailed to key clients and contacts and announced the new website and the refreshed brand. We also created a coordinating email announcement for their larger contact list.
Nitsch distributed a direct mailer with the dual purpose of announcing their new office location and the new website.
Video announcements are a fun and engaging way to share an announcement via email and on social media. The examples below are of firms that announced completely new looks, including new logos with a shortened firm name.