Congratulations to Albert & Mackenzie on their modern, innovative, new website and brand!
Albert & Mackenzie is one of the largest firms handling workers’ compensation claims in California, with a hundred attorneys and a dozen offices. The firm needed a new look and website that would continue to support its growth and accurately represent the firm’s culture and client experience. The new website design paired with the brand message “Two Steps Forward. No Steps Back” conveys their efficient, forward-thinking company culture and their sincere commitment to diversity and inclusion.
The website includes on-page animation for a modern feel and follows web accessibility guidelines for inclusivity. We added features to improve the site experience for visitors as well as improved the back-end administration for ease of use, including people sort by WCAB venue, crosslinking, and web forms for referrals, general inquiries, and job applications. New attorney portraits appear across the website to showcase their approachable and diverse team.
Logo & Social Media
We refreshed the existing firm logo by adding new palette colors to the AM logo mark. We also created the coordinating social media banners leveraging the homepage messaging and vista for a cohesive brand presentation.