Congratulations to Pare Corporation on their new website and refreshed look! For over 50 years, Pare Corporation has been a trusted engineering partner to clients throughout the Eastern United States in both the public and private sectors.
Website Redesign
The previous Pare site was very dated and not mobile-friendly. We significantly modernized the design and improved navigability and functionality. Now, dynamic crosslinks appear throughout the site. The robust portfolio section allows visitors to sort projects by service and market. Project photos appear on related service pages and bios, enticing users to keep exploring. Each project page includes a key contact, helping visitors reach out to the right person for more info. Visit the site at www.parecorp.com.
Brand Messaging
In tandem with presenting homepage design options, we crafted several options for top-level brand messaging to help position and differentiate the firm. The selected messaging reads:
Making your world more
SUSTAINABLE
PRODUCTIVE
ENERGIZED
RESILIENT
CONNECTED
PLAYFUL
How do you want to change your world?
Trade Show Booth & Social Media
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