We are thrilled to announce that our client, Altieri, won first place at the SMPS Boston Marketing Communications Awards Gala for Best Website! To be acknowledged in this way is a huge success for both Altieri and Clockwork.
The judges’ comments included:
“So many things to love about this entry and this site! The metrics are very impressive! The audience is clear – architects with bold visions – and the visuals and text are written to appeal to that audience.”
“What a beautiful and engaging site. Impressive animations and visuals uncommonly seen on the E side of AEC.”
Engineers with the Souls of Architects™
Altieri’s new, compelling website has a bold look as innovative as their MEPF designs. The website is a celebration of the firm’s 65 years of creative engineering at the top of their field and truly captures the essence of Altieri. From the words to the visuals, the whole website conveys who the firm is and inspires people to work with them and for them.
Bold Vision. Impressive Results.
The website successfully launched on schedule and on budget. Based on metrics and feedback, Altieri knows that the new website truly resonates with current and prospective clients and employees. The significantly improved design, paired with a smart and flexible backend interface, will support and grow with the firm for years to come.
INCREASED PROSPECTS
- New prospective clients up 33%
- Total prospective projects up 14%
- 11% of website visits include a trackable click-to-call/email touchpoint
- Architects and building owner clients/prospects love the “Our Work is Rarely Seen” interactive
INCREASED WEBSITE TRAFFIC & ENGAGEMENT
- Pageviews up 33%
- Site visitors up 25%
- Engaged sessions up 22%
- Engagement time up 12%
INCREASED NEW HIRES
- Increased number of career inquiries, resulting in more new hires!
- Careers pageviews up 27%
- Applicants highlight inclusivity: “On the website, I saw a big focus on women, which interested me because it strongly aligns with my values.”
ENGAGED EMPLOYEES
- Employees feel more connected to co-workers and our brand positioning
- “Very nice, especially showing everyone’s picture. Working from home there are many new co-workers whom I’ve not met. I feel more connected.”
- “Our clients value sustainability and design excellence; now we have a website that reflects this, one that I’m proud to share with them. Every detail –typography, color palette, photography– reflects who we are as a firm. Compared to our old site, this one captures the essence of who we are.”
- “It is very easy to search projects and project team and having all staff is a wonderful sense of recognition ‘This is our company!’”
TECHNICAL ACCOMPLISHMENTS
- 50% less time for site administration
- Vastly improved user interface on mobile, leading to a 52% increase in mobile traffic
- Passed Core Web Vitals
- 100 score for Web Accessibility, Best Practices & SEO from Google Dev Tools
- Improved clarity around the firm name in Google searches
Congratulations again to the Altieri team! We are thrilled that SMPS recognized your hard work and remarkable results, but to us, the success of your firm is truly the greatest reward.
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