Clockwork News

Vanessa Moderates LMA Panel Session on “Do What You Do Best & Outsource the Rest.”

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Vanessa moderated a lively virtual panel session on the topic “Do What You Do Best & Outsource the Rest.” Vanessa tapped into the tremendous experience of her panelists through a series of questions that legal marketers were eager to hear.


  • Jim Durham, Chief Operating Officer, Verrill
  • Jennifer Irvine, Director of Marketing & Business Development, Bowditch & Dewey LLP
  • Lisa Murray, Co-Founder and Principal of Trevi Communications, Inc.
  • Deb Scaringi, Principal, Scaringi Marketing

Panel Summary

More than ever, utilizing outside professionals to help with your daily to-do list and long-term plan, strategically and efficiently, is on the minds of leading legal marketers. Law firms are adapting to a post-COVID “new normal,” and marketing departments are taking on new shapes. It’s an ideal time for marketing and business development teams to be innovative by rethinking their structure and responsibilities to add value to their firms in meaningful ways. It’s also the right time to stretch budgets and be opportunistic for building business using specialized resources.

In this panel session, seasoned legal industry professionals spot pressing trends in the legal marketing industry. They share insights on how outsourced team members may provide much needed bandwidth for in-house solo marketers or as a niche extension to larger marketing departments. Learn how to save money, improve sales, increase lawyer happiness, and help in-house marketers excel in their jobs with more efficiency and perhaps less time at the desk. This panel will also share why and how they chose to start their own consultancy, weaving in the pros and cons and highs and lows to running a business that helps law firms stay ahead of the curve.

Missed it? Watch Now.

If you missed the virtual session, please visit the LMA website to access the recording or contact Vanessa for more information.

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