Project Spotlight

Bold New Branding for Willcox Savage, a Virginia Law Firm

Willcox Savage Logo

A new brand takes bravery. As a law firm focused on the future, Willcox Savage embraced being bold with the same energy and practicality as they approach their work, from key transactions to high-stakes litigation.

The Challenge

Founded in 1895, the firm needed to modernize, strengthen, and formalize its brand. The old logo design was dated and failed to capture the youthful energy of the new generation of partners and associates ushered in over the past decade. Additionally, competitors featured similar colors and fonts in their logos.

The Solution

After an initial roundtable discussion and competitor review, Clockwork created a bold new logo, positioning statement, and important marketing collateral reflective of the firm’s energetic, forward-thinking approach. The slash in the “x” and the pairing of elegant charcoal with an energetic pop of raspberry create a dynamic and memorable logo.

The Results

The powerful, distinctive new brand immediately differentiates the firm from competitors. Magenta is an underutilized color in legal marketing that will help Willcox Savage stand out with prospective clients and recruits.

Logo & Brand Book

Willcox Savage Brand Standards Manual


Willcox Savage Stationery

Pocket Folders

Willcox Savage Pocket Folders

Bio Insert Sheets

Willcox Savage Bio Template

Social Media Post Templates

Willcox Savage Social Media Templates

PowerPoint Template

Willcox Savage Powerpoint

Annual Report

Willcox Savage Annual Report


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