A new brand takes bravery. As a law firm focused on the future, Willcox Savage embraced being bold with the same energy and practicality as they approach their work, from key transactions to high-stakes litigation.
The Challenge
Founded in 1895, the firm needed to modernize, strengthen, and formalize its brand. The old logo design was dated and failed to capture the youthful energy of the new generation of partners and associates ushered in over the past decade. Additionally, competitors featured similar colors and fonts in their logos.
The Solution
After an initial roundtable discussion and competitor review, Clockwork created a bold new logo, positioning statement, and important marketing collateral reflective of the firm’s energetic, forward-thinking approach. The slash in the “x” and the pairing of elegant charcoal with an energetic pop of raspberry create a dynamic and memorable logo.
The Results
The powerful, distinctive new brand immediately differentiates the firm from competitors. Magenta is an underutilized color in legal marketing that will help Willcox Savage stand out with prospective clients and recruits.
Logo & Brand Book
Stationery
Pocket Folders
Bio Insert Sheets
Social Media Post Templates
PowerPoint Template
Annual Report
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