Clockwork had the honor of working with Choate, one of the nation’s premier law firms, to refresh and rebuild the firm’s website. With nearly 300 attorneys under one roof in Boston, the marketing team needed a new site that is not just clean and modern, but as easy to administer as it is to navigate.
Choate’s primary goals for the project were to replatform their previous website (from a proprietary content management system to WordPress) and make some additional, incremental improvements. The new site retains some structural elements for brand continuity, while also offering a more intuitive navigation for site visitors and a flexible, easy-to-use backend for the marketing team.
The New Website Features Include:
- A new content management system (WordPress)
- New brand fonts & updated secondary color palette
- Sticky sitewide navigation, including team search capabilities and multiple levels of sub-navigation
- Sticky on-page jump navigation for Bio and Focus Area pages
- A refreshed homepage with new messaging
- Redesigned landing pages for each section of the site
- Redesigned Focus pages with robust features to allow for more visual content, including stats, client logos, tombstones, and award badges
- Web accessibility & privacy considerations
- Fast loading pages
We also designed and built the brand and website for Choate Wealth, which has intentional similarities and differences with Choate. The websites look cohesive with each other, but each has its own colors and fonts.
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