D.F. Pray’s new website is officially live, with a modern, refreshed design that more accurately reflects who the firm is today. The new digital experience brings clarity, cohesion, and personality to the forefront, highlighting the firm’s people, practice areas, and diverse body of work through a streamlined, intuitive user experience.
We partnered closely with the D.F. Pray team to create brand materials and a website that honors the firm’s history while positioning it confidently for the future. From updated visuals to marketing-driven messaging, every element was designed to let the firm’s versatility, expertise, and culture shine through. Be sure to check out the new designs and full website experience below!
“Working with the Clockwork team has been an exceptional experience. They listened closely at every stage of the process and guided us through a complete website rebuild with skill and professionalism. We’re truly proud of the final product.”
Mark Kaplan Jr., Sr. Director of Marketing, D.F. Pray
The Project Scope & Features:
- Designed and built a fully accessible website compliant with WCAG 2.2 AA standards
- Highlighted key markets by spotlighting featured projects on the homepage
- Built robust cross-linking throughout the site to encourage exploration and engagement
- Implemented sticky navigation and subtle on-page animations for an enhanced user experience
- Crafted marketing-driven, top-level messaging that speaks to both clients and recruits
- Developed a flexible bio template to streamline future bio writing and updates
- Coordinated printed stationery and branded collateral
- Polished and refined a PowerPoint presentation template
- Created a comprehensive social media kit, including post templates, cover photos, and profile images
- Refreshed the firm’s email template for brand consistency
- Produced a custom brand standards manual featuring new iconography, patterns, and visual systems
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