Many businesses overlook their office location pages, treating them as simple formalities. However, these pages can be powerful tools for engagement and conversion. By investing time and creativity, you can transform your location pages from mundane necessities into compelling destinations that resonate with your audience.
Designed for First Impressions
If you have pages for each office location, it is not uncommon that site visitors will land there first when coming to your website from a search. Google, Bing, ChatGPT, and other platforms present location pages to provide more geographically relevant results. Consider foregoing a traditional interior page design in favor of a homepage-inspired layout that creates a strong branded first impression. Incorporate elements such as featured images, compelling hero text, and clear calls to action. These components are vital for engaging users and reinforcing their initial interest in your site.
Why Is It Important?
SEO Improvement
Pages that are meticulously optimized and rich in relevant and geographically-targeted content naturally lead to better search engine optimization rankings. This means that when potential clients, employees, or partners search for services or information related to your regional offices, your tailored location pages are more likely to appear prominently in search results. Higher rankings translate to increased visibility, driving more organic traffic to your website, and ultimately, more opportunities.
Tailored Content
A robust location page allows for the precise customization of content for each regional office, ensuring that the information presented is directly relevant and engaging to the local audience. Go beyond the office phone number and address by including a key office contact for more information and a link to all local staff, making it simpler for prospective clients to reach out. More robust customization can include local project examples or office-specific news and insights, which act as experience proof points to the target geographic audience. If recruiting is important, you might want to consider adding office and team photos to highlight your space and culture.
Local Community Connection
For large, nationwide outfits, demonstrating that your firm is not just a distant national entity but an active and invested member of the local community, you build credibility and rapport. This localized approach can be a significant differentiator in competitive RFP processes, as clients often prefer firms that show a commitment to and understanding of their specific regional context and needs.
Website Office Page Examples
Acentech Office Page
Key Features
- Attractive hero area for first impressions
- Introductory text about the firm & its regional capabilities
- Clear office contact info, including a key contact
- Careers call-to-action for prospective employees
- Regional project experience
BWA Architecture Office Page
Key Features
- Attractive hero area with an office image for first impressions
- Introductory text about the firm
- Embedded Google Map for directions
- Team photo carousel to highlight the company culture and appeal to prospective employees
Obermayer Office Page
Key Features
- Attractive hero area for first impressions
- Clear office contact info
- Key contacts
- Office/region-specific news highlights
Cades Schutte Office Page
Key Features
- Attractive hero area for first impressions
- Clear office contact info & directions
- Tab with grid of attorneys who work from this office
- Office-specific news highlights
- Attractive layout for additional office locations
Cirtronics Office Page
Key Features
- Informative and branded hero area for first impressions
- Clear contact and directions info
- Important certification info for prospective clients to quickly qualify them
Albert Mackenzie Office Page
Key Features
- WCAB Venues covered, which is important info for their target audience
- Clear CTAs to get directions, call, and fax
- Centralized mailing info
- Grid of attorneys who work from this office
Improve Your Office Location Pages
Not sure where to start to improve your website’s office location pages? Consider the following questions:
- What audience groups are visiting your office location pages?
- What information is most important and helpful to them?
- Does the page provide a good first impression?
- Does it encourage prospects to get in touch or learn more about your team and capabilities?
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