Congratulations to our client, BETA Group, on the reveal of their new website! BETA Group is an employee-owned engineering firm focused on improving communities through thoughtful solutions. We worked with the marketing team to design a fully custom website that represents the firm today and supports its continued growth.
The new website combines a clean, modern design with thoughtful functionality. From simplified navigation and custom page layouts to accessibility-focused design and strategic content connections, we designed every feature to make the site easier to use, explore, and maintain.
“Working with Clockwork Design Group, Inc. on our website redesign was a pleasure. Their team listened closely to our ideas, brought creativity and expertise to the process, and maintained professionalism every step of the way. Their collaborative approach made them easy to work with, and the result is a website that truly reflects who we are today.”
Rachel Langhill, Marketing Manager, BETA Group
Notable Features Include:
- Streamlined Navigation: A refined site structure makes information easier to find, creating a more intuitive and user-friendly experience for visitors. The main navigation stays visible as visitors scroll, making it easy to move between pages and explore the site.
- Elevated Brand: Soft curves, a refined color palette, and new brand messaging supporting the tagline bring BETA Group’s warm, people-focused brand philosophy to life and create a welcoming first impression.
- On-Page Animation: The homepage includes subtle fading and sliding in page components on scroll for a modern website experience. All clickable elements also have clear hover states.
- Custom Page Templates: Database-driven landing pages and modular interior layouts give the site a distinctive look while making ongoing content updates simpler and more efficient. The purpose-built structure gives BETA the flexibility it needs as the firm continues to grow.
- Robust Crosslinking: Custom connections between projects, services, solutions, and bios keep visitors engaged and exploring. From an administrative standpoint, it enables related team members to be dynamically featured across the site with a single click.
- Web Accessibility: Accessibility was a key consideration throughout the design and development process. The site was built with screen reader users in mind, and the high-contrast color palette supports readability while reinforcing the firm’s trusted brand personality.
- Video-Ready: The site is intended to support a mix of image and video content, as the firm expands its video library.
Congratulations again to BETA Group! We hope the new website supports their growth for years to come.
About Clockwork Design Group
At Clockwork Design Group, we help engineering firms and other professional service firms grow through memorable branding, modern website design, creative advertising, and all forms of marketing.
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