Mike’s Technical Tip: Using Key Objects to Align in Illustrator and InDesign

Monthly Archives: February 2017

Mike’s Technical Tip: Using Key Objects to Align in Illustrator and InDesign

If you spend any time using Adobe InDesign or Illustrator, one of the tools you’re likely going to use (and probably often) is Align. When two or more objects need to be centered relative to each other, the Align tool is the way to go. The funny thing is that the tool acts differently between the two Adobe applications, and it’s helpful to know how each works and why Key Object is an important concept.

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Content Marketing 101 for Professional Service Firms

Content marketing is vital for staying competitive today. According to the Content Marketing Institute’s B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America report, 88% of B2B marketers consider content marketing an important part of their company’s marketing program, but only 63% of B2B organizations are extremely or very committed to content marketing.

Here are some best practices and tips for creating, posting, sharing, and repurposing content.

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2017 Email Marketing Performance Benchmarks for Professional Service Firms


Email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. – Campaign Monitor

How can you determine if your emails are living up to their potential or falling flat? How are other firms in your industry stacking up? Read on for some clear benchmarks to compare your emails to others in professional services, architecture, construction or legal industries.

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Design Lesson: How to Design Effective Email Newsletters


Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey In today’s lesson, learn how to use best practices in email newsletter design to convert your lists into loyal clients.

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Why “Search” is So Important on Your Website

As a designer and marketer, I’m constantly looking at websites and analyzing what’s working, what’s not, what’s new, what’s passe, and most importantly… why these changes are happening. As I look at A/E/C and other professional service firm sites, one feature is becoming more and more important – an often overlooked or very small field called “Search.”

If your website lacks a search field, or if the search returns are basic at best, read on for why you may need to invest more in your search functionality.

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