Marketing & Branding Advice

2017 Email Marketing Performance Benchmarks for Professional Service Firms

Service Benchmarks

Email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. – Campaign Monitor

How can you determine if your emails are living up to their potential or falling flat? How are other firms in your industry stacking up? Read on for some clear benchmarks to compare your emails to others in professional services, architecture, construction or legal industries.

How do your emails compare to the rest of your industry?

Are your emails making the mark? You might be wondering how your email marketing stats compare to others in your industry. What kind of open rates should companies like yours expect? How many bounces are too many?

Compare your emails to the benchmarks for your industry using the charts below:





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