Pros & Cons of Holiday Print Cards vs. Animated Cards

Monthly Archives: August 2017

Pros & Cons of Holiday Print Cards vs. Animated Cards

Is your firm considering sending a holiday card this year? What type of card should you send? Animated cards and printed cards both have their own pros and cons to consider. Read on to learn more.

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Design Lesson: Best Practices in Website Navigation

Every single one of us has been there — you go to a website looking for a specific piece of information, and as you navigate the site, you lose your way. Many people start to feel frustrated, give up and just search Google instead. It’s a completely natural response to bad navigation. How do we fix this phenomenon? Keep reading to learn a few tips and tricks for designing intuitive navigation for information-heavy websites.
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Clockwork Wins Mass Lawyers Weekly Top Website Design Firm Award!

Mass Lawyers Weekly conducted a survey of readers to find out who their favorite vendors are …and in the category of Website Design, Clockwork finished in the top three! A big thanks to all our clients and MLW readers for voting, we are truly honored to be selected for this prestigious award.
 
 
See the full story and our ad in today’s issue of Mass Lawyers Weekly.

Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

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What is Crosslinking and Why Does it Matter?

What is crosslinking?
The term “crosslinking” is used in several ways when referring to websites. Most commonly, crosslinking refers to the process of linking between two separate websites. But crosslinking also applies when associating two pages on the same website, so that each page shows a link to the other page. Links between pages on the same site can always be added manually. But modern websites are often programmed so that crosslinks can be added dynamically for increased flexibility and ease of site management.

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