The Case for Key Contacts

Imagine that a prospective client has been referred to your firm. Their next step will likely be to visit your website and see if your firm meets their needs. Assuming your website makes a great impression, they will want to start a conversation. But of the long list of qualified people on your site, the question arises, whom should they call?

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New Business Karma: Simple Ways to Build & Nurture Referral Sources

Whether you are new to marketing and business development or a seasoned pro, if you work for a professional service firm, you know that the majority of your new business comes from referrals. If you can increase the number of referrals, even by a small percentage, it can drastically affect your annual sales. So, how can you encourage your clients (without becoming annoying) to refer you more? Here are a few ideas that stem from the most basic “givers gain” mentality:

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Tips for Law Firm Practice Area & Industry Pages

As we design and build law firm websites, we see similar issues arise, time and again. One of the most difficult and time consuming areas of law firm websites is the practice section, often compounded by an industry section. Read on for a few best practices for writing and organizing your practice area and industry content.

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Mike’s Technical Tip: Creating E-mail Aliases Without Help From IT

There are a number of situations in which you either can’t or don’t want to use your primary email address, and although a few solutions include using your personal email address, or signing up for a free or throw-away email account. But those techniques can be a hassle or unsafe, and if you don’t have any way to access those accounts via your primary email application, it can be a pain. You could talk to your IT people or sysadmin and ask them to create a new email address, set up so you can access it along with your primary one, but there’s a much easier way to do it; it takes no technical knowledge at all; and you can make as many addresses as you want – here’s how.

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A Bold New Look for Modrall Sperling

Modrall Sperling is the counsel of choice for complex business, litigation and natural resources challenges anywhere in New Mexico. The firm works with clients in industries including Construction, Education, Energy, Finance, Healthcare, Manufacturing, Mining, Railroads, Ranching, Real Estate, as well as businesses working in Indian Country, and more. The new website positions Modrall Sperling as the go-to law firm in New Mexico.

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