Blog

Mike’s Technical Tip: Saying Goodbye to Gmail’s Quick Links

Well… it was fun while it lasted. The Quick Links feature from Gmail’s Labs is being retired soon. One of the more popular blog posts here introduces and explains Quick Links (about three years ago), but it’s now – sadly – time to say “goodbye.”

Continue reading “Mike’s Technical Tip: Saying Goodbye to Gmail’s Quick Links” »

Pros & Cons of Holiday Print Cards vs. Animated Cards

Is your firm considering sending a holiday card this year? What type of card should you send? Animated cards and printed cards both have their own pros and cons to consider. Read on to learn more.

Continue reading “Pros & Cons of Holiday Print Cards vs. Animated Cards” »

Design Lesson: Best Practices in Website Navigation

Every single one of us has been there — you go to a website looking for a specific piece of information, and as you navigate the site, you lose your way. Many people start to feel frustrated, give up and just search Google instead. It’s a completely natural response to bad navigation. How do we fix this phenomenon? Keep reading to learn a few tips and tricks for designing intuitive navigation for information-heavy websites.
Continue reading “Design Lesson: Best Practices in Website Navigation” »

Clockwork Wins Mass Lawyers Weekly Top Website Design Firm Award!

Mass Lawyers Weekly conducted a survey of readers to find out who their favorite vendors are …and in the category of Website Design, Clockwork finished in the top three! A big thanks to all our clients and MLW readers for voting, we are truly honored to be selected for this prestigious award.
 
 
See the full story and our ad in today’s issue of Mass Lawyers Weekly.

Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

Continue reading “Re-Branding: Laundry List of Common Components Requiring Change” »