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A Bold New Look for Modrall Sperling

Modrall Sperling is the counsel of choice for complex business, litigation and natural resources challenges anywhere in New Mexico. The firm works with clients in industries including Construction, Education, Energy, Finance, Healthcare, Manufacturing, Mining, Railroads, Ranching, Real Estate, as well as businesses working in Indian Country, and more. The new website positions Modrall Sperling as the go-to law firm in New Mexico.

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Mike’s Technical Tip: Using the PANTONE® Color Finder

The PANTONE Matching System (PMS) is is both universal and complex, and sometimes a designer might reference a color by its PANTONE number. But what if you need to know that color’s web (“hex”) or RGB values, or even its closest equivalent in 4-color (CMYK) for printing? There’s a great page on the PANTONE website for just that. (Confused already? You can brush up on all these terms in this post.)

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Breaking Into New Markets: 5 Ways Your Website Can Help

Service providers understand that we must be specialists, our clients demand that we are experts in their industry. We get it, we all seek experts now: If I have a pain in my shoulder, I want to see an orthopedist. If I need to expand my restaurant, I want an architect, construction company, attorney, and banker with restaurant experience.

We build our client base by leveraging our expert knowledge, gaining referrals from clients within industries we know, and expanding our portfolios within those industries. But breaking into new industries can be difficult. Here are 5 ways that your website can help:

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Ligris Website Wins National Award

We are thrilled to be recognized by the Legal Marketing Association’s 2017 Your Honor Awards for the website we created for our client Ligris! We received second place for the competitive, national website award category.

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Where to Find Great Stock Photos

All of us as digital marketers understand that a picture speaks a thousand words. 90% of information transmitted to the brain is visual. Visuals are processed 60,000x faster in the brain than text. Do you struggle to find affordable and unique stock photography? We do too! So we compiled a (fairly) comprehensive list of stock photography resources for your bookmarking pleasure. 😉
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