Law firms curtail traditional and embrace digital marketing : Survey
Today, law firms large and small are cutting back on traditional marketing tools and embracing digital activities and new technologies to market their people and services.
Networking and word-of-mouth relationships that lead to new business referrals continue to be pillars of legal marketing, but these tried and true tactics are being turbo-charged by social media activities and online marketing. Terms such as SEO, Twitter, Skype and LinkedIn now are as common in the marbled walls of a law firm as they once were in the funky workspaces of technology start-ups.
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