Best Best & Kreiger (BBK) is a full-service law firm with over 250 attorneys and 12 offices nationwide. The attorneys and marketing team returned to Clockwork for a fresh set of eyes to review and elevate their existing logo into something more modern, colorful, and authentic to differentiate their brand.
After discussing their needs, goals, and anticipated content variations, we redesigned their logo, updated their color palette, selected new brand imagery, created flexible marketing and ad templates for their use in-house, and redesigned all of their trade show booths, banners, and table throws. The new brand highlights the firm’s market-leading practices, innovative solutions, inclusive work environment, and exceptional service to clients.
New Logo Design
When designing the new BBK logo, Clockwork incorporated a new font and refreshed color palette adding citrus orange, teal, and cornflower blue. The “BBK Flower” represents community, diversity, and coming together. The shapes are pulled from the letter ‘B’ and overlap forming more colors to create a mark that evokes joy and friendliness.
BBK Logo – Before and After
Business Cards
To coordinate with the rest of the new marketing materials, Clockwork also designed business cards that showcase the firm’s colorful new logo.
Social Media Templates
Having a cohesive set of social media templates is important for brand recognition. Clockwork created both horizontal & square format sets of visually interesting and engaging social graphic templates for BBK’s marketing team:
Tradeshow Booth & Banner Refresh
At tradeshows and corporate events, it is important to make sure your materials are cohesive and in line with your brand. Clockwork created a booth, pull-up banners, and stretch table covers to match.
Print & Digital Templates
Printable PDF bios, flyers, ads, and email are all important marketing tools for law firms. We designed each of the templates using BBK’s various patterns, textures, and imagery for a professional and fresh look.
Bio Template
Flyer Template
Print Ad Templates
Email Template
We are so excited to see these compenents in use! The marketing team at BBK have continued to do a great job implementing their brand across platforms. Congratulations to BBK on their fresh new look. 🎉
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