Project Spotlight

Announcing Kennedy Jenks’ New Look for a New Century

Congratulations to our client, Kennedy Jenks (KJ), on their new logo and website! KJ designs and engineers major water, utility, transportation, and environmental projects across the U.S.

Over their 100-year history, KJ has grown an incredibly strong client loyalty with 90% of their work now coming from repeat clients. Clockwork developed the new logo, website, brand messaging, and brand standards to support the firm’s strategic and marketing initiatives as it launches into a new century.

Logo

Kennedy Jenks needed a new logo that would support their branding, marketing and strategic initiatives for their centennial year. The emblem is a combination of the firm’s initials KJ, which is how most clients and employees refer to the firm. The blue-to-green gradient is symbolic of the firm’s water and environmental services. It is also meant to convey a modern, “techy” feel that subtly emphasizes the firm’s focus on innovation in engineering.

Website & Brand Messaging

The new, responsive website establishes a completely new brand identity for the firm. The site features a handful of case studies that best demonstrate the firm’s expertise. The homepage headlines are crafted to draw in current and prospective clients and employees with collaborative and forward-thinking statements.

Visit the site at kennedyjenks.com.

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