Marketing & Branding Advice

The Best of 2023: Top Marketing Articles from Our Blog

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Our most popular posts from 2023 covered various marketing and design topics, including recruiting videos, digital business cards, anniversary ideas, social media management, web accessibility, and more. Did you miss any?

Clockwork’s Top Marketing Articles of 2023

Woman Giving Testimonial

How to Ask Clients for Testimonials

Client testimonials are a powerful way of promoting your firm, but requesting them can sometimes be a challenge. Here are some tips as well as some questions to ask your clients to tease out a good testimonial.

Designing A Logo

Logotypes Versus Logomarks

Should your logo include an icon, an illustration, your firm’s initials, or just text? Read this post to understand the differences and benefits of different logo styles.

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The Legal Landscape of Digital Accessibility

As a marketer or graphic designer, understanding digital accessibility is key to creating truly inclusive content. But accessibility rules can be very confusing. Here’s a breakdown to help navigate the complex legal landscape.

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Law Firm Recruiting Videos: A Case Study

Need to boost recruiting efforts at your firm? Wondering if video might help? Learn from Jaclyn Braga, Director of Marketing & Business Development at Morse, as she shares insights on the successful career video campaign created with Clockwork.

Business Card With Qr Code

Ways to Digitize Your Business Cards

Are the days of printed business cards over? We hope not, but more options are available! Here are some ways to digitize your business cards so that you never miss a business connection again.

Successful Social Management

9 Steps to Successful Social Media Management

Managing your firm’s social media can be a daunting responsibility with a lot of moving pieces. Here are 9 ways to successfully manage your social media without getting overwhelmed.

Firm Anniversary Cake

Firm Anniversary Advice & Ideas

Whether you’re celebrating your 10th or 100th year in business, it’s important to take some time to reflect on your accomplishments and celebrate your success. Read on for inspiration on ways to share your firm’s milestone.

Write About Pages, Little dog with glasses reading a computer screen

How to Create an About Page that People Actually Want to Read

How compelling is your firm’s About page on your website? Many firms miss a great opportunity to differentiate themselves. Keep reading to find our top 5 tips to make your About page more engaging, interesting, and authentic.

Careers Update 2023 Horizontal

How to Design Your Careers Page to Recruit Top Talent

When the job market gets tight, it’s crucial for marketers to effectively engage exceptional candidates. Keep reading to find our top 5 tips to make your website’s Careers section more clear, compelling, and appealing.

Biggest Hurdles To Branding

The 5 Biggest Hurdles to Branding Professional Service Firms

Branding professional service firms is a complex process that takes time and commitment. We’ve worked on dozens of branding and rebranding projects for firms of all sizes, but the major and more common hurdles fall into one of these five buckets.

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