At Clockwork, we love creating holiday cards for our clients. But how do we make a card that recipients actually click to open — or even more tricky — watch all the way through? It can be challenging.
When it comes to holiday videos, similar to TV commercials, capturing viewers’ attention in a minute or less usually requires one of these three features:
- It makes people laugh
- It makes people cry
- It is surprising in some way
I recently came across a brilliant video that Delta Airlines produced. I fly fairly regularly, and quite honestly have not watched a flight attendant go through the entire safety spiel since, well, never. Yet, I watched this entire video. It’s funny AND surprising. I kept watching because even though I know how to buckle my seat belt and put on a life vest, I didn’t want to miss a gag. I love how they adapted another safety video for the holiday theme. I especially admire that a major corporation like Delta was not afraid to take a serious subject like safety and make it fun. They understand that sending a message that makes people smile or laugh does not mean they are a silly company or take safety lightly.
Here are a few examples of fun holiday cards we’ve created for a few of our clients over the years:
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