A digital design system is a set of branded materials that helps define how your firm shows up online and maintains a consistent brand across every social platform. It establishes a clear visual language for your content, from colors and typography to layouts, imagery, and graphic elements. Together, these elements create a cohesive and recognizable presence across all of your online channels.
Materials May Include:
- Social media banners
- Profile images
- Social media templates
- Digital Ads
- Email Marketing
- Instagram & Facebook Story templates
You Need a Digital Design System If:
- Your organization has several people managing your social media.
- Your organization uses an external agency to manage your social media and digital channels.
- You have different divisions within your company that develop different campaigns, with different priorities and outcomes.
- You want to save time and energy, but keep the look of your online presence consistent and on-brand.
See It in Action
Today, a digital design system is a standard part of a company’s brand toolkit, just like traditional collateral such as business cards, stationery, and brochures. As social media becomes an essential part of how companies communicate and build their brand, having a defined system helps ensure every post and platform feels consistent and recognizable.
For example, when we designed the D.F. Pray website, we didn’t stop there. We created a digital design system full of materials they can use online from banners to email templates. Key elements for the design system included pops of red, asymmetrical layouts, and utilizing the unique brand texture.
Bowditch has striking pops of color, charcoal, and black and white photography that were carried throughout every element of their digital design system, creating a cohesive and instantly recognizable online presence. For example, the bold use of color helps each social post feel a bit more fun while maintaining a polished, professional look across every platform.
For Morse, we made use of the brand’s vibrant photography style and fun colors across social media posts and email marketing. By carrying these visual elements throughout their digital system, we created a cohesive and recognizable presence that feels true to the brand.
When creating Shartsis Friese’s digital design system, we leaned into the brand’s mature, calming color palette. Generous white space and subtle touches of gold create an elevated, refined feel, while pops of the salmon texture add visual interest and help key content stand out in the feed.
Build a Stronger Social Presence
If you don’t have a digital design system in place yet, now is a great time to create one, and we can help! Contact us for help with social media templates, banners, digital ads, and email marketing, and more. We can help create a stronger and more cohesive digital presence for your brand.
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