Canva has made design more accessible than ever, and marketers have embraced it for good reason. But just because a design is easy to make doesn’t mean it’s easy to make well. Good design still requires strategy, hierarchy, typography, and consistency. So, when should you DIY in Canva, and when is it time to call in a designer? Let’s find out!
DIY-ing in Canva is Great for the Everyday:
- Simple announcements
- Internal communications
- Pre-made templates
- Digital design
Canva works best for the everyday, lower-lift digital only content that keeps your communications moving. For more strategic or custom content, that’s where professional design can make a big impact!
When You Need a Designer:
- Print pieces
- Branding or rebranding
- Major campaigns
- Annual reports or publications
- Complex infographics
- Custom graphics or illustrations
- Motion graphics
Not every project is a Canva project. When the work is more complex, strategic, or pivitol to your brand, partnering with a designer can make all the difference.
Still Not Sure? Clear Signs You May Want to Call in a Designer…
- The design feels inconsistent
- You’re heavily modifying templates
- The project is high-profile
- You’re spending too much time designing
- You aren’t sure how to make the information visually effective
Key Takeaway
Canva is a great tool for marketers, but professional design helps ensure the content stays strategic, polished, and consistent. We can help make sure your Canva templates feel custom to your brand, not like they were made from a Canva template. Clockwork can assist you in deciding if a project requires going outside of Canva, and build it for you! 🤩
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