Clockwork Webinar: AEC Proposal Design Fundamentals

Bonnie Kittle, Art Director at Clockwork Design Group, hosted a webinar on design fundamentals for creating effective proposals. She outlined the session’s agenda, which included discussing why design matters, the four pillars of design, and presenting before-and-after case studies. Bonnie emphasized that design is a strategic tool rather than decoration, and she introduced the session’s learning objectives, which focused on using design elements to improve proposal readability and persuade key decision-makers.