Congratulations to our client, LPA|A, for winning the SMPS Boston award for corporate identity!
The new Lamoureux Pagano Associates | Architects logo abbreviates the firm name to the initials for ease of use and memorability. The design is modern yet timeless. The red “pipe” placed between the As is a subliminal nod to “AIA.” The graphic element, although abstract, includes the letters “LPAA,” contains architectural elements, and retains enough similarity to the previous logo to feel like a natural step forward. The logo design elements carry through all of the firm’s marketing materials, unifying the website, stationery, email template, and proposals for a consistent new brand.
The rebranding happened in tandem with the website project for a cohesive brand that launched on schedule in December 2018.
Photos by Frank Monkiewicz