KWC, a Virginia CPA firm, needed a graphic design partner to develop strategies, ideas and tactics for communicating complex concepts through clean, professional and branded visual design.
Clockwork designed new, attractive InDesign templates that KWC’s in-house marketers can use going forward. We began by developing several clean, modern ideas for the firm overview brochure. Once a design was selected and fine-tuned, we created visually coordinating templates for service brochures and proposals. In advance of the design work, we reviewed the existing overview brochure text and, using that as a starting point, spoke with members of KWC to update the copy for a more customer-focused appeal. Finally, we documented the core brand components in a brand standards manual.
Client Advisory Brochure
Brand Standards Manual