The effective use of color can increase brand recognition by up to 80%. But how can you know what color will work best for your brand and website? This article will help you determine which colors best reflect the feelings you want to evoke from your audience. Understanding color psychology and what personality traits each color represents can guide your marketing and branding decisions.
Branding is all about storytelling – it’s how humans connect. Many different factors impact our perception of color, such as our cultural upbringing, personal preferences, gender, and our subconscious emotional connections. This is learned behavior based on our experience with colors throughout our life.
The Emotions of Color
Sentinel Trust, Obermayer, Verrill
LPA|A, ArentFox Schiff, Skadden
Grimes, Sherin and Lodgen, DLA Piper
G Greene, Mintz, Juna Financial Solutions
CBT Architects, Winston & Strawn, Prince Lobel
Seyfarth, Morgan Lewis, Clifford Chance
How top companies use color in their logos:
In the graphic below, we see some of the top brands’ logos categorized by their dominant colors. You can see that within each color group, there are companies from a variety of industries:
Image source: Canva
Note: Logos are trademarks of their respective owners. This post is for educational purposes only.
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