As teams continue to juggle design tools, email systems, and website management, practical tech skills have never been more important for professional services marketers.
Our top tech tips of 2025 reflect the everyday challenges you face — organizing Creative Cloud libraries and Canva, editing photos, setting up WordPress redirects, and more. Whether you’re sharpening your design workflow, improving accessibility, or simply looking to save time, these popular tutorials offer quick, effective ways to work smarter in the year ahead.
Adobe Creative Cloud Tips
Control How Your PDFs Look When Opened
If you have Adobe Acrobat and are also concerned about the presentation of your PDFs, down to how they look when someone opens them, read on to learn about a satisfying option.
Shadows/Highlights Command in Photoshop
One of the more useful Photoshop functions for quickly improving an image is the “Shadows/Highlights…” command. It only takes two steps.
Let Photoshop Identify Mystery Fonts
If you have the latest version of Photoshop, identifying fonts can be a breeze. Bonus: Learn the difference between serif and sans-serif fonts.
Photoshop’s “Sky Replacement” Tool
A/E/C marketers, this one is for you! Adobe Photoshop’s Sky Replacement tool does exactly what the name implies, and it is really easy to use.
How to Use Adobe Creative Cloud Color Libraries
Managing colors can be difficult, especially when you’re sharing files with other team members. Watch the video tutorial, or read the step-by-step version, to learn how Adobe Creative Cloud Libraries can streamline and unify your team’s workflow.
Canva Tips
How to Organize Canva Projects
Content management in Canva can get overwhelming fast, with designs, folders, and projects piling up everywhere. Here’s how to organize your Canva like a pro and save time on every project.
Making Your Canva Designs Accessible: A Guide
Digital accessibility isn’t just for websites. It should extend to every visual you share. Canva makes that easier with built-in accessibility tools.
Other Tech Tips
Creating E-mail Aliases Without Help From IT
There are times when you can’t or don’t want to use your primary email address. You could talk to IT or your sysadmin and ask them to create a new email address, but there’s a much easier way.
Gmail’s “Include Original Attachments” Command
When replying, you may need to reattach a file that was emailed to you, such as when adding a new person to the email thread. Gmail’s “Include original attachments” feature reduces the steps needed to do that.
It’s All About the File Format
There are many graphic file formats, and unless you know the differences among them, the results can be… unpredictable. Read a rundown of the most common file formats for graphics and images and what they’re good for.
Understanding the Parts of a URL
It’s been a long time since people described website URLs by saying, “https colon slash slash,” but that doesn’t mean everybody’s a tech expert at this point, either. If you have ever wondered what all those parts of a URL mean, here is your chance to finally know.
Using the Redirection Plugin in WordPress to Avoid Broken Links
As fun as clever 404 pages can be sometimes, in reality, you want to prevent website visitors from ever seeing them as much as possible. There’s a WordPress plugin called Redirection that can help avoid that potential problem.
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