We are taking a look back at the marketing and branding insights that captured your attention this year. From anniversary logos to social media cover sizes and from personal branding to launching a firmwide podcasting program, these articles reflect the topics that shaped how firms present themselves.
Explore our most-read guidance to help strengthen your brand and prepare for your marketing projects in the new year.
Ways to Digitize Your Business Cards
We get many questions about digitally sharing contact info. Here are a few ways to make that happen.
Questions to Ask Before Designing an Anniversary Logo
An anniversary logo is a nice way to recognize an important firm milestone, but before diving in, ask a few questions to streamline the design process.
How to Use An Anniversary Logo
Creating the anniversary logo is just the first step. How you use it makes the real impact. Here are some creative and strategic ways to put your anniversary logo to work:
Tell Me a Story: How to Write a Great Case Study
How do you write, format, and illustrate an engaging description that relates to a client’s problems and needs at least as much (or more) than it talks about you and your strengths?
Understanding Photo Usage Rights
Even experienced marketers are often confused by photo usage rights, and with good reason. The terms for legally using photography can be complex and convoluted. Here are a few tips to help you navigate.
Factual Versus Conceptual Advertising
It can be tricky to come up with an ad that stands out from your competitors. Begin by understanding the distinction between the two fundamental styles of advertisements: “Factual Ads” and “Conceptual Ads.”
Social Media Cover Photo Sizes for Companies
Social media platforms frequently update their layouts and banner dimensions. That’s why it’s crucial to stay on top of the latest specs to keep your company’s social media pages looking professional.
Three Tips for Personal Branding
As marketers, we spend time building powerful brands for the firms we represent. But each of us, whether we realize it or not, has our own personal brand. Read on for reasons why you should develop your own brand, and how to do it.
How to Set Up a Podcasting Program
Is your firm considering adding podcasting to your content marketing mix? If you have an existing podcast, are you following all the best practices to deliver a branded, professional podcast? Let’s review the basics.
What is “Editorial” Photography?
You may have heard the phrase “editorial photography” and wondered what it means. In this article, we explain how the word “editorial” is used and why it’s important to understand, both legally and stylistically.
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Check out our top marketing articles from 2024, 2023 and 2022. We discuss building a marketing business case, social media management, website project management, rebranding projects, print management, recruiting videos, crafting webpages people want to read, and more.
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