How to Build a Site Map

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How to Build a Site Map

One of the first things we do when beginning a website project is create a site map. A site map is a “blue print” of sorts, outlining all the pages on your website. A well defined site map can really help get a website project off to a good start, and keep it on track through completion. Read on to learn how to build a website site map:

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Winning RFPs: 10 Tips for Better Proposal Design

Many of us share a love/hate relationship with Request For Proposals, or RFPs. We love being asked to pitch, (especially when we win the project!) but hate the time it takes to prepare a well-written and successful proposal. Read on to learn how to win more pitches!

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Clockwork Wins Mass Lawyers Weekly Top Website Design Firm Award!

Mass Lawyers Weekly conducted a survey of readers to find out who their favorite vendors are …and in the category of Website Design, Clockwork finished in the top three! A big thanks to all our clients and MLW readers for voting, we are truly honored to be selected for this prestigious award.
See the full story and our ad in today’s issue of Mass Lawyers Weekly.

Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

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The Importance of Blog Categories & Tags

If you are a professional service firm marketer, you know your firm’s blog is often one of the most heavily frequented sections of your website. A good blog can help you stay top-of-mind with clients and prospects, increase referrals, and build brand loyalty overall. Your blog should be rich with content, and that content should be easy to find by your site visitors. But Categories and Tags, two basic blog functionalities that really help your blog’s usability, are often misused, over used, or ignored completely. By following a few simple steps, you can improve your blog significantly and enhance your visitors’ experience considerably.

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