How to Avoid Website Dead Ends

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How to Avoid Website Dead Ends

Thinking back to good old days of print, we all intuitively knew what to do when we got to the bottom of a page: Turn it.

But the same is not so true for web pages. Too often, we get to a “dead end” and are not really sure what we should click on next. Product websites figured out a long time ago that in order to sell online, they needed to have strong, obvious call-to-actions on every page. But many professional service firm sites still struggle with the concept. Here are a few examples of ways to avoid dead ends on your website.

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Why “Search” is So Important on Your Website

As a designer and marketer, I’m constantly looking at websites and analyzing what’s working, what’s not, what’s new, what’s passe, and most importantly… why these changes are happening. As I look at A/E/C and other professional service firm sites, one feature is becoming more and more important – an often overlooked or very small field called “Search.”

If your website lacks a search field, or if the search returns are basic at best, read on for why you may need to invest more in your search functionality.

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3 Tips for Personal Branding

As marketers, we spend time building powerful brands for the firms we represent. But each of us, whether we realize it or not, has our own, personal brand. There are many benefits for developing a strong personal brand. Read on for reasons why you should develop your own brand, and how to do it.

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Branding Your Office Space

brand-office-space

Often, when we are asked for rebranding proposals, our clients request a similar list of necessary components: logo, website, stationery, folders, pitch books, ads, trade show booths, PowerPoint and other templates, etc. But one crucial component is often missing: interior office décor.

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Why Your Logo (Or Other) Color May Not Consistently Match

consistent-colors

Have you ever received a batch of business cards and the logo color was not quite right? Does the logo on your website look like a different color than the logo on your pocket folder? Keeping brand colors consistent is a battle that all marketers must fight. Here are a few tips to help you win:

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