Clockwork News, Project Spotlight

Sullivan Moves Forward with a New Brand

Congratulations to Sullivan & Worcester on their exciting new brand! Watch the announcement video below – don’t forget to turn on your sound!

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Clockwork loves the rebranding process, but when a firm’s old look is in dire need of change, it is especially fulfilling to help bring a new brand to life. The “before” and “after” below illustrates the dramatic change for Sullivan:

Before & After

Drag the below divider right for “before” and left for “after”

Click to visit the new website

Clockwork developed new brand visuals, messaging and tagline that speak directly to the client: “If you’re opening the next chapter, or finding the next breakthrough, or closing the next deal… Move forward with Sullivan.” The tagline, “What’s Your Next?” positions the firm as a true partner that can proactively guide clients through their most complex business advancements. Additionally, we developed brand standards, printed and animated digital ads, as well as the video, above, used on the website homepage, email announcement, and elevator ads.

To see more work for Sullivan, click here.

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