Here at Clockwork, our most popular posts from 2021 covered a variety of marketing and design topics. Many touched on how to use Adobe design programs, conduct a brand analysis, and even what you should wear to a portrait photoshoot. Did you miss any?
Without further ado, here are our top ten most popular articles of 2021:
Mike’s Technical Tip: Making Fractions in InDesign
There are a number of ways to make fractions in InDesign, but in my opinion, the best and easiest is hidden away in the Character panel. Here are the quick one-two-three instructions for making proper fractions.
Design Principle No. 4: How To Repeat Yourself (In A Good Way)
Repetition isn’t always a bad thing. Learn how reusing the same or similar elements in your design brings a sense of unity, consistency, and cohesiveness to your website or printed materials.
How to Conduct a Brand Analysis
A strong brand can help professional service firms stand out in a way that is authentic, engaging, and memorable. Learn the basics of conducting a brand analysis so that your message resonates with your clients and prospects.
Mike’s Technical Tip: Use the Yoast Duplicate Post Plugin to Rewrite & Republish
Want a shortcut to creating new blog posts? Yoast SEO- a WordPress plugin you probably already have installed- has a new feature called Rewrite & Republish that dials its usefulness up to 11! Mike shows us how it works.
Design Principle No. 5: How Can Contrast Make My Designs Pop?
Contrast in design allows you to guide your audience through the hierarchy of your web page or document. Make sure that the important information is not lost by using contrasting colors, sizes, shapes, or fonts!
How and Why to Create a Brand Standards Manual
Professional service firms often invest considerable time and money building their brand. But if brand elements are not adhered to consistently, a brand can weaken and fail. A brand standards manual is an essential tool to define, unify and regulate your brand. Read on to find out how how to create one.
Mike’s Technical Tip: Using Find & Replace for Colors in InDesign
Are you constantly on the lookout for tips that makes your design work more efficient? Did you know that Adobe InDesign has a find-and-replace feature for color? It’s as simple as you’d imagine – and equally useful.
What Should I Wear for My Portrait Photoshoot?
When it comes time for your professional portrait, here are some style tips for a successful photoshoot and a few innovative ideas! For instance, have you ever thought of wearing brand colors? Or incorporating a fun, casual photo option?
Top Google Chrome Extensions for Graphic Designers & Marketers
Need a screenshot of a full webpage? Needed a free stock photo for a blog post? Want to know what font was being used on a website? Find out our top 6 favorite Chrome Extensions that we use every single day here at Clockwork!
2021 Website Design Trends
Website design trends evolve constantly. From breaking the grid to utilizing lots of white space, here are web design trends that have grown on us this year.
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